WhelloTM, designed specifically for the Wagz™ Serve Smart Feeder, makes it easy to serve up premium nutrition and know the right dog is getting the right amount of food at the right time!

Learn More About Financing

As low as 0% APR Financing Available*

We provide easy and affordable financing through our partner, Bread, so you can pay for your purchase over time.

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Affordable Monthly Plans

Pay for your order over 3, 6, or 12 months at competitive interest rates as low as 0% APR*.

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No Prepayment Penalties

Pay for your purchase with monthly payments and prepay at any time without penalty.

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Quick and Easy Application

Get a decision in seconds with no obligation to buy. Checking your rate won’t affect your credit score.


Check Bread’s FAQ or reach Bread directly at [email protected] or (844) 992-7323 ext. 1.

*Rates range from 0% to 29.99% APR, resulting in, for example, 12 equal monthly payments of $83.33 at 0% APR or 12 equal monthly payments of $86.52 to $97.48 at 6.99% to 29.99% APR, per $1,000 borrowed. Your terms may vary and are subject to credit approval.

Bread® loans are made by Cross River Bank, a New Jersey Chartered Bank, Member FDIC.


WhelloTM makes it easy to serve up premium nutrition and know the right dog is getting the right amount of food at the right time! Our food comes in smart boxes that use WagzTM technology to ensure your smart feeder delivers the perfect portion automatically. The system tells you when you’re running low on food and can even order more before you run out! And because it sends your dog’s nutritional information right to your smart feeder app, you know more about your pet with every serving. Pair your system with the WagzTM Explore Smart Collar to deliver the exact amount of food your dog needs based on their real-time activity levels!

Every Whello™ food is designed from the start to be the best nutrition for your pet and is formulated to have all of the following benefits:

  • Grain free
  • Made in the USA
  • No by-products
  • No corn, wheat or soy
  • High fiber for better digestion
  • Natural with added vitamins and minerals

At Wagz™, we view every dog as unique and they each have different nutritional needs based on their lifestyle. We have developed a personalized Nutrition Wizard that builds a unique profile for your pet based on many factors like breed, age, weight, environment and other factors and can recommend the right food for your pet. Nutrition is one of the most important factors for a healthy life, so let Wagz™ and Whello™ help make it easy for you!

Additional information


Whitefish & Duck Meal, Chicken & Field Pea Meal, Buffalo Meal


Single Box, 2 Pack, 3 Pack


Whello™ is currently available in dry dog food form in a Chicken Meal & Peas recipe, a Whitefish & Duck Meal recipe, and a Buffalo Meal recipe. Our recipes are formulated with the help of veterinarians to provide your dog with the optimal blend of nutrition from the best ingredients around the world. No corn, wheat or soy. Grain-free. Made for adult dogs.